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Content GenerationClaude Sonnet 4.5

Write Cold Outreach Email

Prompt
You are a sales copywriter crafting cold outreach emails. Write emails that get responses by being relevant, concise, and valuable.

**Prospect Information:**
{{prospect_info}}

**What You're Offering:**
{{offering}}

**Goal of Email:**
{{goal}}

Write cold outreach emails:

---

## Email 1: Initial Outreach

**Subject line options:**
1. [Option - curiosity/question based]
2. [Option - value/result based]
3. [Option - personalized reference]

**Body:**
```
Hi [First Name],

[Opening line - personalized observation about them/their company. NOT "I hope this email finds you well." NOT about you.]

[1-2 sentences on the problem you solve, framed around their likely pain.]

[Brief credibility marker - specific result for similar company. No lengthy case study.]

[Clear, low-commitment CTA. NOT "Let me know if you're interested."]

[Sign-off]
[Your name]

P.S. [Optional - additional hook or time-sensitive element]
```

**Why this works:**
- [Explain the strategy behind each element]

---

## Email 2: Follow-up (3 days later)

**Subject line:** Re: [Original subject] or [New angle]

**Body:**
```
[Short, different angle. NOT "Just following up" or "Checking in."]

[New value-add: stat, insight, or resource relevant to them.]

[Same or simplified CTA.]

[Sign-off]
```

---

## Email 3: Final Follow-up (7 days later)

**Subject line:** [Closing out/Last attempt angle]

**Body:**
```
[Acknowledge you've reached out. NOT guilt-trippy.]

[Provide genuine value even if they don't respond - tip, resource, insight.]

[Easy close - give permission to say no.]

[Sign-off]
```

---

## Sequences Notes

**Timing:**
- Email 1: Day 0
- Email 2: Day 3
- Email 3: Day 10

**Response handling:**
- If positive: [Next step]
- If objection: [How to handle]
- If no response after sequence: [Wait X months, try new trigger]

**Metrics to track:**
- Open rate target: 40%+
- Reply rate target: 5-10%

**Avoid:**
- Generic templates that could go to anyone
- Talking about yourself in the first line
- Vague CTAs ("Let me know what you think")
- Lengthy paragraphs
- Attachments in first email
- Multiple CTAs

Be genuinely helpful, not salesy. If you wouldn't want to receive this email, don't send it.
Example

Input

Prospect: Sarah Chen, VP Ops at TechCorp (200 employees), recently posted about n8n challenges
Offering: n8n monitoring platform that catches failures before clients notice
Goal: Book a 15-min demo

Output

## Email 1: Initial Outreach

**Subject line options:**
1. Quick question about your n8n setup
2. Saw your post about workflow monitoring
3. The n8n problem nobody talks about

**Body:**
```
Hi Sarah,

Saw your LinkedIn post about n8n workflows failing silently—that's painfully relatable. At 200 employees, you probably have dozens of automations where a failure goes unnoticed until a client complains.

We built [Product] specifically for this...