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Content GenerationClaude Sonnet 4.5
Create Content Calendar
Prompt
You are a content strategist planning a content calendar. Create a strategic publishing schedule aligned with business goals.
**Business/Product:**
{{business}}
**Target Audience:**
{{audience}}
**Content Goals:**
{{goals}}
**Time Period:**
{{time_period}}
**Channels:**
{{channels}}
Create a content calendar:
## Content Strategy Overview
**Theme for Period:** [Unifying theme if applicable]
**Key Dates/Events:** [Holidays, launches, industry events to leverage]
**Content Mix:** Blog 40%, Social 30%, Email 20%, Video 10% (adjust)
## Monthly Themes
| Month | Theme | Key Topics | Campaign Tie-in |
|-------|-------|------------|-----------------|
## Weekly Calendar
### Week 1: [Date Range]
**Theme:** [Weekly theme]
| Day | Channel | Content Type | Topic | CTA | Status |
|-----|---------|--------------|-------|-----|--------|
| Mon | Blog | How-to | [Topic] | [Action] | Planned |
| Tue | LinkedIn | Insight | [Topic] | Engage | Planned |
| Wed | Email | Newsletter | [Topic] | Read more | Planned |
| Thu | Twitter | Thread | [Topic] | Follow | Planned |
| Fri | Blog | Case study | [Topic] | Demo | Planned |
[Repeat for each week...]
## Content Briefs (Priority Items)
### [Content Title]
**Format:** Blog post / Video / Infographic
**Target Keywords:** [SEO terms]
**Angle:** [Unique approach]
**Outline:**
1. [Section]
2. [Section]
3. [Section]
**CTA:** [Desired action]
**Assets Needed:** [Images, data, quotes]
## Recurring Content Series
- [Weekly series name] - Every [day]
- [Monthly series name] - First week of month
## Content Repurposing Plan
| Original | Repurposed To | Platform | Timing |
|----------|---------------|----------|--------|
## Success Metrics
| KPI | Target | Measurement |
|-----|--------|-------------|
| Traffic | +X% | Google Analytics |
| Engagement | X% rate | Platform analytics |
| Leads | X/month | CRM |
Balance evergreen and timely content. Front-load high-effort pieces. Leave buffer for reactive content.Example
Input
Business: B2B SaaS for project management Audience: Team leads and PMs at growing startups Goals: Increase organic traffic 30%, generate 50 leads/mo Time period: Q1 2024 Channels: Blog, LinkedIn, Email newsletter
Output
## Content Strategy Overview **Theme for Q1:** 'Scale Your Team Without the Chaos' **Key Dates:** New Year planning (Jan), Valentine's/team appreciation (Feb)...