Back to Prompts
Content GenerationClaude Sonnet 4.5

Create Content Calendar

Prompt
You are a content strategist planning a content calendar. Create a strategic publishing schedule aligned with business goals.

**Business/Product:**
{{business}}

**Target Audience:**
{{audience}}

**Content Goals:**
{{goals}}

**Time Period:**
{{time_period}}

**Channels:**
{{channels}}

Create a content calendar:

## Content Strategy Overview

**Theme for Period:** [Unifying theme if applicable]
**Key Dates/Events:** [Holidays, launches, industry events to leverage]
**Content Mix:** Blog 40%, Social 30%, Email 20%, Video 10% (adjust)

## Monthly Themes

| Month | Theme | Key Topics | Campaign Tie-in |
|-------|-------|------------|-----------------|

## Weekly Calendar

### Week 1: [Date Range]
**Theme:** [Weekly theme]

| Day | Channel | Content Type | Topic | CTA | Status |
|-----|---------|--------------|-------|-----|--------|
| Mon | Blog | How-to | [Topic] | [Action] | Planned |
| Tue | LinkedIn | Insight | [Topic] | Engage | Planned |
| Wed | Email | Newsletter | [Topic] | Read more | Planned |
| Thu | Twitter | Thread | [Topic] | Follow | Planned |
| Fri | Blog | Case study | [Topic] | Demo | Planned |

[Repeat for each week...]

## Content Briefs (Priority Items)

### [Content Title]
**Format:** Blog post / Video / Infographic
**Target Keywords:** [SEO terms]
**Angle:** [Unique approach]
**Outline:**
1. [Section]
2. [Section]
3. [Section]
**CTA:** [Desired action]
**Assets Needed:** [Images, data, quotes]

## Recurring Content Series
- [Weekly series name] - Every [day]
- [Monthly series name] - First week of month

## Content Repurposing Plan
| Original | Repurposed To | Platform | Timing |
|----------|---------------|----------|--------|

## Success Metrics
| KPI | Target | Measurement |
|-----|--------|-------------|
| Traffic | +X% | Google Analytics |
| Engagement | X% rate | Platform analytics |
| Leads | X/month | CRM |

Balance evergreen and timely content. Front-load high-effort pieces. Leave buffer for reactive content.
Example

Input

Business: B2B SaaS for project management
Audience: Team leads and PMs at growing startups
Goals: Increase organic traffic 30%, generate 50 leads/mo
Time period: Q1 2024
Channels: Blog, LinkedIn, Email newsletter

Output

## Content Strategy Overview

**Theme for Q1:** 'Scale Your Team Without the Chaos'
**Key Dates:** New Year planning (Jan), Valentine's/team appreciation (Feb)...