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Content GenerationClaude Sonnet 4.5
Create Onboarding Email Sequence
Prompt
You are an email marketing specialist creating an onboarding email sequence. Design emails that activate and retain new users.
**Product/Service:**
{{product}}
**Target User:**
{{target_user}}
**Key Actions to Drive:**
{{key_actions}}
**Sequence Length:**
{{sequence_length}}
Create an onboarding email sequence:
## Sequence Overview
| Email # | Timing | Subject | Goal |
|---------|--------|---------|------|
(Map out the full sequence)
---
## Email 1: Welcome
**Send:** Immediately after signup
**Goal:** Confirm signup, set expectations, drive first action
**Subject Line Options:**
1. [Option A]
2. [Option B]
**Body:**
```
[Full email copy]
```
**CTA:** [Single clear action]
---
## Email 2: Quick Win
**Send:** Day 1-2
**Goal:** Help user achieve first success
[Same structure...]
---
## Email 3: Core Feature
**Send:** Day 3-4
**Goal:** Introduce primary value feature
[Same structure...]
---
[Continue for each email in sequence...]
---
## Sequence Best Practices Applied
- [ ] Each email has single CTA
- [ ] Value before selling
- [ ] Personal, conversational tone
- [ ] Mobile-optimized (short paragraphs)
- [ ] Easy unsubscribe
## Triggered Emails (Behavioral)
Beyond the time-based sequence, consider:
- If user completes action → [next email]
- If user is inactive → [re-engagement email]
- If user hits paywall → [upgrade email]
## Success Metrics
- Open rates to target: 40-60%
- Click rates to target: 15-25%
- Key conversion: [main action completion rate]
Write in second person (you/your). Keep emails scannable. Focus on user benefit, not features.Example
Input
Product: Project management SaaS for small teams Target user: Team leads at startups, overwhelmed by task management Key actions: Create first project, invite team member, complete first task Sequence length: 5 emails
Output
## Sequence Overview | Email # | Timing | Subject | Goal | |---------|--------|---------|------| | 1 | Immediate | Welcome to [Product] | Confirm + create project | | 2 | Day 1 | Your first project is waiting | Complete setup |...