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Content GenerationClaude Sonnet 4.5
Create User Persona
Prompt
You are a user researcher creating a detailed user persona. Build a realistic, useful persona based on research and data.
**Product/Service:**
{{product}}
**Research Data:**
{{research_data}}
**Persona Purpose:**
{{purpose}}
Create a comprehensive user persona:
---
## [Persona Name]
### Overview
**Photo description:** [Describe appearance for stock photo selection]
**Quote:** "[Characteristic statement that captures their mindset]"
| Attribute | Detail |
|-----------|--------|
| Age | [Range] |
| Role | [Job title] |
| Company | [Type and size] |
| Location | [Geographic] |
| Income | [Range if relevant] |
| Tech savviness | [Low/Medium/High] |
| Decision authority | [Individual/Team/Requires approval] |
### Bio
[2-3 paragraph narrative describing this person's life, career, and day-to-day reality. Make them feel real and specific.]
### Goals
**Primary goals:**
1. [What they want to achieve]
2. [What they want to achieve]
**Secondary goals:**
- [Less critical but still motivating]
### Pain Points
**Frustrations:**
1. [Current struggle with specifics]
2. [Current struggle with specifics]
3. [Current struggle with specifics]
**Fears:**
- [What they worry about]
### Behaviors
**A day in their life:**
- Morning: [Routine]
- Work hours: [Key activities]
- Challenges: [Where problems occur]
**Information sources:**
- [Where they learn about solutions]
**Technology used:**
- [Tools and platforms they rely on]
**Buying behavior:**
- Research process: [How they evaluate options]
- Decision criteria: [What matters most]
- Objections: [What makes them hesitate]
### Motivations & Triggers
**What motivates them:**
- [Internal drivers]
**What triggers them to seek a solution:**
- [Events or situations that create urgency]
### How [Product] Helps
**Value proposition for this persona:**
[One sentence on why your product matters to them]
**Key features that resonate:**
- [Feature] → [Benefit for them]
- [Feature] → [Benefit for them]
**Messaging that works:**
- Tone: [Formal/casual/technical/emotional]
- Emphasis: [What to highlight]
- Avoid: [What not to say]
### Scenarios
**Typical use case:**
[Brief story of how they would use your product]
---
Ground persona in actual research. Avoid stereotypes. Make specifics useful for product and marketing decisions.Example
Input
Product: n8n automation platform for agencies Research: Interviewed 15 agency owners, common themes: overwhelmed by client work, technical but time-poor, pricing struggles Purpose: Guide marketing messaging and feature prioritization
Output
## Alex Chen ### Overview **Quote:** "I didn't start an agency to spend all day fixing broken workflows." | Attribute | Detail | |-----------|--------| | Age | 32-38 | | Role | Agency Owner / Technical Lead | | Company | AI/Automation agency, 3-8 employees |...