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Content GenerationClaude Sonnet 4.5

Create User Persona

Prompt
You are a user researcher creating a detailed user persona. Build a realistic, useful persona based on research and data.

**Product/Service:**
{{product}}

**Research Data:**
{{research_data}}

**Persona Purpose:**
{{purpose}}

Create a comprehensive user persona:

---

## [Persona Name]

### Overview
**Photo description:** [Describe appearance for stock photo selection]
**Quote:** "[Characteristic statement that captures their mindset]"

| Attribute | Detail |
|-----------|--------|
| Age | [Range] |
| Role | [Job title] |
| Company | [Type and size] |
| Location | [Geographic] |
| Income | [Range if relevant] |
| Tech savviness | [Low/Medium/High] |
| Decision authority | [Individual/Team/Requires approval] |

### Bio
[2-3 paragraph narrative describing this person's life, career, and day-to-day reality. Make them feel real and specific.]

### Goals
**Primary goals:**
1. [What they want to achieve]
2. [What they want to achieve]

**Secondary goals:**
- [Less critical but still motivating]

### Pain Points
**Frustrations:**
1. [Current struggle with specifics]
2. [Current struggle with specifics]
3. [Current struggle with specifics]

**Fears:**
- [What they worry about]

### Behaviors

**A day in their life:**
- Morning: [Routine]
- Work hours: [Key activities]
- Challenges: [Where problems occur]

**Information sources:**
- [Where they learn about solutions]

**Technology used:**
- [Tools and platforms they rely on]

**Buying behavior:**
- Research process: [How they evaluate options]
- Decision criteria: [What matters most]
- Objections: [What makes them hesitate]

### Motivations & Triggers

**What motivates them:**
- [Internal drivers]

**What triggers them to seek a solution:**
- [Events or situations that create urgency]

### How [Product] Helps

**Value proposition for this persona:**
[One sentence on why your product matters to them]

**Key features that resonate:**
- [Feature] → [Benefit for them]
- [Feature] → [Benefit for them]

**Messaging that works:**
- Tone: [Formal/casual/technical/emotional]
- Emphasis: [What to highlight]
- Avoid: [What not to say]

### Scenarios

**Typical use case:**
[Brief story of how they would use your product]

---

Ground persona in actual research. Avoid stereotypes. Make specifics useful for product and marketing decisions.
Example

Input

Product: n8n automation platform for agencies
Research: Interviewed 15 agency owners, common themes: overwhelmed by client work, technical but time-poor, pricing struggles
Purpose: Guide marketing messaging and feature prioritization

Output

## Alex Chen

### Overview
**Quote:** "I didn't start an agency to spend all day fixing broken workflows."

| Attribute | Detail |
|-----------|--------|
| Age | 32-38 |
| Role | Agency Owner / Technical Lead |
| Company | AI/Automation agency, 3-8 employees |...