The Garden

Formerly known as Social Garden, The Garden is an independent marketing agency based in Melbourne, with a Sydney office and a team in Auckland. Its main lines are media, creative and marketing technology. An AI and agentic practice sits alongside these and draws on the agency's long record of CRM and automation work.

The agency lists itself as an Anthropic partner and runs much of its own reporting, audits and content work on Claude and Claude Code. For clients, it starts by finding use cases. It then rolls Claude out to marketing, operations and service staff with training, shared prompt libraries and usage rules. Data policy, access and review steps are agreed before rollout. Agents are then built to handle tasks such as performance reports, account audits, lead routing and content drafting. They go live under supervision and gain more autonomy once they prove reliable, while people keep the judgement calls.

The Garden also builds chatbots and AI voice calling, and runs AI workshops. Agents connect to the platforms the agency already implements, including HubSpot, Salesforce, Adobe Marketo, Pipedrive, Propertybase and Dynamics 365. Most clients come from property, education, aged care and the non-profit sector.