Noble Digital

Noble Digital produces video advertising and runs the media buying behind it. Its work centres on connected TV and over-the-top streaming, YouTube and social video. The team plans campaigns, sets budgets, and prepares versions of each spot, such as 30-second and 15-second streaming cuts, vertical social edits and test variants.

Video production covers live-action, AI-directed and hybrid formats. Clients can ask Noble to handle both creative and media, or to produce video that sits alongside their own media team. Agencies can also commission video produced under their own name or under Noble's.

Performance reporting ties each campaign back to the client's acquisition goals. The firm publishes case studies for consumer and financial brands, including a campaign for the meal-kit company Plated that built its message around customer insight. Noble describes the work as data-led brand building, with analytics shaping the creative brief. AI is a growing part of its video process rather than the core of the business, so the firm suits brands that want marketing and production in one place.