Kinetic Consulting

Sydney-based Kinetic Consulting advises private and public sector clients on strategy, customer experience (CX) and AI. Founded by chief executive Joe Tawfik, the firm also runs an office in Dubai and trades under the Kinetic CX and Macky names. Its consultants cover business strategy, corporate governance, go-to-market planning and change management.

The AI and IT practice helps organisations set an AI strategy and roadmap, define business requirements and use cases, and put AI governance in place. It also assesses AI software before purchase and supports process automation projects through to delivery. Alongside this sit cybersecurity maturity reviews, data governance frameworks, ICT audits, IT architecture and service management design.

On the CX side, Kinetic runs maturity assessments, CX audits, voice of the customer and voice of the employee research, and contact centre redesign. Macky, its AI-assisted delivery model, packages fixed-scope consulting work with an online client workspace. A named senior consultant signs off each deliverable.