Groove Jones

Groove Jones is a Dallas studio that builds immersive and AI-driven experiences for brands, agencies and enterprise teams. Its work covers augmented reality, virtual reality, WebGL, progressive web apps, branded activations and location-based installations.

Its AI offer centres on the AI Personalization Engine, a licensable platform under its GrooveTech service. The engine uses custom machine learning models, including LoRA models trained on a brand's own character style, to turn guest photos into personalised images, videos and effects. It runs on the web, in mobile and PC apps, and on branded kiosks. The studio also uses computer vision for face, body and object tracking.

Published case studies show the range. One is the Mantra Machine for WPP Enterprise Solutions at Adobe Summit, where guests received a personalised video with lip-synced voice. Others are an Apple Vision Pro experience that explains quantum computing for HSBC and IBM, and a multiplayer drone racing game with adaptive AI opponents for the U.S. Army.

The studio serves clients in government, financial services, pharmaceuticals, technology, travel and sport. It works through enterprise application development, game development, broadcast production and film techniques, which shape both its creative and technical delivery.