Daito Design

Daito Design runs user experience research and design from headquarters in Austin, Texas, and a European base in Amsterdam. Founder Jared Huke started the firm with a group of industrial designers and human factors engineers. Field offices in Houston, Philadelphia and Tokyo support work with large companies.

The firm organises its services around the life of a product. Before a build, it runs market and user research, field studies, competitor reviews and strategy workshops. During a build, it handles UX and UI design, design systems, prototypes and user testing. After launch, it helps with change management, staff training, adoption analytics and ongoing improvements.

Daito also designs the experience of agentic AI systems. This work covers how far an agent should act on its own, how it explains its actions, how much users should trust it and how it hands tasks back to people. The firm offers a risk assessment for companies that plan to deploy AI agents. Its main sectors are energy and utilities, financial services, industrial operations such as manufacturing and logistics, and healthcare.