Xhilarate

Xhilarate is an independent branding agency in Philadelphia, Pennsylvania. Its team covers brand strategy, design, digital experiences, photography and storytelling for start-ups, associations, non-profits, universities and large enterprises.

The agency works in four areas. Brand strategy includes research, positioning, messaging and brand architecture. Identity work covers naming, logos, guidelines, packaging and environmental graphics. Digital work includes website strategy, UX and UI design, development, content management systems and landing pages. Campaign work adds advertising, presentations, social media assets, photography, video and animation.

Generative AI supports the creative process. The agency uses it to speed up insight gathering, test concepts and produce content, and it offers AI-enhanced imagery under the name Image iQx. It states that AI supports human strategy and creative direction rather than replacing them.

Published case studies include an identity and communications system for pharmaceutical software firm Pinnacle 21 and a branding programme for Temple University's Beasley School of Law. Xhilarate lists clients such as Comcast, Pfizer and Procter & Gamble on its site.