WHIM Innovation

WHIM Innovation is a boutique operations and automation studio founded by Lori McColl. It began in Detroit and helps growing organisations cut manual work by redesigning processes, linking their software and adding AI where it fits.

The firm groups its services under three headings. Automate covers workflow and approval automation, smart intake and request routing. Connect covers API and system integration, CRM and project tool links, and data sync for reporting. Simplify covers process review, tool consolidation, documentation and an AI readiness review with a roadmap. WHIM also provides managed IT and service management support. Platforms it works with include monday.com, Make, Zapier, HubSpot, Freshworks, SharePoint, Google Workspace, AWS and Microsoft Azure.

Published client work includes a monday.com and Make system for Arnold Freight Company that replaced paper dock logs and uses document processing and vision AI to capture invoice and shipment data. For Michigan Central in Detroit, WHIM set up a Freshservice request hub with automatic routing for the marketing team.