Utility

Utility designs and engineers digital products for start-ups and established brands, with mobile apps at the centre of its work. Teams in New York and the Los Angeles area cover product strategy, user research, UX and visual design, native and cross-platform app builds, web development and backend infrastructure.

The agency also runs an AI practice. It advises on AI strategy, scopes use cases and adds AI functions to new and existing apps. Other services include technical audits, product validation, roadmap planning and IoT work for connected devices.

Published case studies cover event apps for Airbnb, a branded mobile game for Samsung, tournament platforms for the NBA, and paediatric asthma tracking apps built with NYC Health + Hospitals. After launch, Utility can stay on for product management, experiments, user acquisition and retention, or supply engineers through staff augmentation. Clients come from sport, media, health, retail, consumer goods and finance.