Rootstrap
Nearshore product engineering, software modernisation and AI automation across the Americas
Skills & Services
About
Rootstrap designs and builds software products for start-ups and established companies, using engineering teams based in Latin America and the United States. It offers digital product and platform development, modernisation of existing systems, and AI solutions that automate business workflows.
The firm delivers through Rootshift, its own AI-native delivery system. Specialised agents plan, build and test work in parallel, and senior engineers approve each release. Rootstrap works with models from Anthropic and OpenAI, is an Anthropic and AWS partner, and holds SOC 2 certification. A short discovery sprint is available before a full build.
Clients can hire a single specialist or a full cross-functional squad. Published case studies describe long-term embedded teams for MasterClass, Brightwheel and BetterUp. These cover web and mobile engineering, quality assurance, payments, data tooling and growth features. Rootstrap works with clients in education, media, childcare, coaching and healthcare, and with technology and consumer electronics brands. It has offices in Montevideo, Buenos Aires, Medellín and Los Angeles.