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Lucid Reality Labs

XR training simulations with AI mentors and digital humans for healthcare and industry

United States, Florida, Miami21-50 peopleFounded 2016

About

Lucid Reality Labs builds virtual, augmented and mixed reality simulations for training and engagement. Founder and CEO Alex Dzyuba leads the studio from Miami, and it also has an office in Singapore. Most of its work is for healthcare, MedTech, pharmaceutical and industrial clients.

The studio adds AI to XR through AI mentors, digital humans and digital twins that model expert behaviour and give learners feedback as they practise. Its iXR platform handles deployment, content management, analytics and multi-user sessions, with cloud, on-premise or hybrid hosting. It also builds robotics and automation simulations so teams can test systems before rollout, and browser-based AR for brand activations.

Published projects include an AI-guided intubation simulator built with Medtronic and Lausanne University Hospital, a quality control training lab for Philips, the Lifeguard VR program for the American Red Cross and VR safety training for 3M machinery operators.