Fantasy

Fantasy is a New York design studio that designs and builds digital products, intelligent systems and brand experiences. It describes itself as AI-native and treats intelligent systems as one of its three core services, alongside digital products and brand experiences.

Its published AI work includes the visual identity, avatar and motion system for Priceline's Penny travel assistant, and a mobile-first vision for Eliza, the internal AI platform at BNY. For BNY it also built a coded design system that AI coding tools can read, so the bank's designers can ship production code. For LIV Golf it rebuilt the full digital platform, covering native apps, the website and the backend.

Other work spans retail, travel, streaming and software brands, among them Harrods, Kohler, Royal Caribbean, Fubo and Salesforce. The studio works from New York and San Francisco and stays independent of any agency network.